Tuesday, April 30, 2019

Making of the Parental Advisory Sticker


     The simple black and white logo sit on the bottom right-hand corner of the album. The logo has forever changed the music industry from Rock and Roll to the Hip Hop Industry. Even though it was introduced originally to the United States it's been adopted by different countries such as the United Kingdom in 2011. The label came from the melting pot year of 1985 where it originally came from Marry Gore bought the album Purple Rain by Prince for her daughter not knowing the explicit lyrics in the song. She was shocked by different kinds of media depicted on MTV which led her to co-found the Parents Music Resource Center. They then proceeded to make a filthy fifteen list of dirty songs which was made of pop and rock songs. This later turned into a debate on the 1st amendment and how this label infringed upon. Later on, the Parental Advisory Sticker was to be put on all albums with explicit lyrics. The PMRC made their own rating system which wasn't passed by the RIAA. This eventually went to the Senate where people from doctors to musicians showed to talk about the allegations presented in the court. Additionally, after this majority of the record labels put these labels on their records so they wouldn't be pressed with harsher laws. The label would create issues with record stores deciding if they wanted to have explicit albums in their store. This would limit the access of explicit album since big retailers wouldn't want to sell them which would make a more underground scene for explicit content. With this new label, a lot of artists would have to make clean versions of their songs just to sell them. But with this, the label made it more appealing for younger teens as they would want to get albums with the sticker on them which would make it cooler. Additionally, this turned into a marketing tool since musicians started to point out the label in their songs or intentionally put it on the cover. Eventually, the label would only serve a purpose of telling listeners their explicit content in the song which these days is every song. So at the end of the day, the label which was a sign of censorship failed in its attempts to stop explicit content reaching younger kids.

                                               Image result for parental advisory label

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